Diageo is a global leader with an outstanding collection of brands across spirits, beer and wine categories; Johnnie Walker, Crown Royal, Smirnoff, Baileys, Tanqueray to name a few. Diageo’s business is built on a deep passion for the brands that they represent, their employees, customers, consumers, communities and society as a whole. The Diageo Asia Pacific Hero Awards was an annual ceremony that celebrated the commitment and achievements of the Diageo people across the various markets throughout Asia.
MAYHEM was privileged to work together with AKA Asia in Singapore on the Asia Pacific Hero Awards website from 2011 – 2013; Designing and building a new website with a new theme for each year. The websites showcased the various categories of awards that were being celebrated, upcoming news, highlights and winners from the previous years. Diageo employees could also nominate their peers who they felt should be deserving of an award and why, through the site. These nominations were collated and sent to the Diageo panel for consideration to be included in the awards nominations.


Below: The Diageo Asia Pacific Hero Awards website 2012.