LIVESCAPE - 2012-2013
Right: This was the 1st LIVESCAPE rebranding (2012). LIVESCAPE wanted to portrayed they were multi-faceted. True chameleons in the experiential industry in Malaysia.
We included subtle changes to their iconic pigeon; portraying a different genre of music or show they were putting up.
Skinhead – Rock
BowTie – Corporate
Clock – HipHop
Thomas Bangalter Helmet – Dance.
LIVESCAPE’s website is an online calendar showcasing key milestones in their ever growing event schedule. One thing about experiential agencies is that they move at a great pace and force. Before you know it, it’s 5 years in. And people can’t remember when or what their big nights out stood for. But with this user interface, you can go back and forth through their calendar; reliving their shows altogether. There’s a LIVESCAPE Radio and TV section as well highlighting the local and international artistes and acts they love and support.
ESCAPE:NYE2012 was KL’s biggest intergalactic dance & hip-hop invasion fo’ sure! MAYHEM had the privilege to work on the visual identity and the creative communications for this mass invasion. Media and key opinion leaders were given the chance to arm themselves with a cardboard build-a-raygun kit to prepare themselves.