NIKE - 05/2012

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To commemorate the iconic Nike Cortez’s 40th anniversary, Nike in Asia commissioned 40 artists from Malaysia, Singapore, Thailand, Indonesia and Philippines to put their own spin on the classic shoe that changed the world. MAYHEM (previously known as Bombshelter Studios) was selected to not only represent Malaysia and contribute to the customised Nike Cortez collection, but to also create the Cortez 40/40 logo and promotional materials for the anniversary celebration right here in Malaysia.

 

Right : Conceptual Cortez 40/40 KL Logos
Bottom: Finalised Cortez 40/40 KL Logo

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In conceptualising this one-of-a-kind Cortez, MAYHEM focused on the beautiful symbiotic relationship between the feet and the Cortez; Giving birth to the Nike Cortez Kinematique. Bolts, wingnuts and screws were used to represent the superlative bond that is organic, synthetic and mechanical.
NIKE Cortex Kinematique is a crisp statement acknowledging the exquisite yet classical motion of articulation points and is MAYHEM’s tribute to the Geometry of Motion (kinematics) with a relative dynamic twist.

 

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MAYHEM’s (Bombshelter Studios) Cortez Kinematique was also selected to be showcased in Singapore together with some other favourites from around the world 
#MalaysianPride – In addition to being featured in various online blogs.

 

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MAYHEM was involved in the design and production of Nike’s Joga Bonito pop up store located on Jalan Bukit Bintang in conjunction with the World Cup in 2006.
MAYHEM were invited to design art sculptures within a Nike pop up boutique in conjunction with the launch of the Air Max 360 in 2005.